Creative Strategist
Home Chef
Founded in 2013, Home Chef is the leading meal solutions company with both a retail and online presence. Available online at homechef.com and in retail at more than 2,100 Kroger grocery stores, Home Chef is committed to inspiring and enabling more people to cook simple, delicious meals, no matter how busy they are.
In 2023, Home Chef introduced a new brand, Tempo! Tempo features a rotating selection of ready-to-heat meals delivered directly to your door. These meals are better-for-you versions of familiar favorites, designed to save you time and reduce stress while maintaining a healthy lifestyle. Our Tempo menu includes options that are protein-packed, fiber-rich, calorie and carb conscious, keto-friendly, and dietitian-approved.
Similar to our recipes, we recognize that variety is the spice of life, and therefore, our employees also bring their uniqueness and color to our fantastic team. We’re eager to work with humble team players and pragmatic next-level thinkers to innovate on Home Chef’s offerings.
We’re looking for a data-driven, conceptually sharp Creative Strategist to join our performance marketing team. In this role, you’ll translate insights, trends, and testing results into thumb-stopping creative ideas for paid social campaigns. You’ll partner closely with media buyers, brand leads, content creators, designers, and copywriters to develop ads that not only win attention but also drive measurable results.
Detailed Responsibilities
Data Analysis + Research:
- Analyze campaign data to identify creative patterns and opportunities for creative strategy. Translate these learnings into actionable briefs for the team.
- Stay ahead of platform trends (creative best practices, formats, and algorithm updates) to keep campaigns competitive with fresh thinking.
- Utilize platforms like Meta Ads Manager and Looker to uncover insights and learnings.
Paid Social Creative Strategy:
- Develop actionable creative strategies for paid social ads that align with performance goals (ROAS, CPA, CTR, etc.).
- Present creative recommendations backed by performance data to internal stakeholders and clients. Recommendations will include top performing ads and creative analysis.
- Collaborate cross-functionally with paid media team, content creators / editors, brand leads, designers and copywriters to translate insights into compelling executions.
Creative Planning:
- Create concepts and storyboard maps--including status, video, carousel and Reel formats--ensuring a clear narrative flow and strong call-to-action.
- Take a scientific approach to ad development and provide team leadership in applying analysis and new techniques to creative execution.
- Run creative testing frameworks, including A/B testing headlines, hooks, and visual approaches, to continuously optimize performance.
- Keep projects running smoothly with on-time execution.
This position requires 0-5% travel.
Qualifications
The requirements listed below are representative of the knowledge, skill, ability and/or other characteristics needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.
- 5-8 years of experience in paid social creative strategy, performance marketing, or digital advertising.
- Strong understanding of Meta ad formats, audience targeting, and the creative variables that influence performance.
- Analytical mindset—comfortable interpreting campaign metrics to drive creative decisions.
- Experience briefing and collaborating with creative teams (designers, video editors, copywriters).
- Familiarity with creative testing methodologies and tools (e.g., Ads Manager, creative analytics dashboards).
- Excellent communication skills with the ability to present ideas clearly and persuasively.
- Up to one year of post-high school training such as in a business school, community college or vocational training.
More About Us
Perks and Benefits
- Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
- Medical, dental, vision, life and disability insurance available
- Paid holidays, sick time and vacation time
- 401k program
- Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses
How We Work Together
We are humble team players.
We are warm and gracious with team members and customers. We seek feedback to improve ourselves - and respectfully listen to and accept input.
We are pragmatic next-level thinkers.
We come up with novel and unique ideas. We explore new strategies to avoid being constrained by conventional thinking.
We take ownership.
We approach ambiguous problems, prepared to dive in, get curious, and learn more. We are results-driven, always challenging ourselves to exceed goals.
Be at Home at Home Chef
We all show up authentically at Home Chef. Our team includes individuals with a variety of identities, backgrounds, and perspectives. You can trust that you’ll be able to bring your whole self to an inclusive and enjoyable workplace.
We welcome people of all races, colors, religions, national origin or ancestry, sex (including sexual identity), age, physical or mental disabilities, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged/sealed convictions, or any other legally recognized protected basis under federal, state, or local law.
Home Chef is committed to the full inclusion of all qualified individuals. As part of this commitment, Home Chef will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, or to receive other benefits and privileges of employment, please contact our People team at hr@homechef.com.
Home Chef offers the base salary range as posted below, with the exact offer depending on factors such as geographic location, experience, skills, and internal equity. While compensation is within the provided range, it is not typical for offers to be made at the upper end. In addition to base salary, Home Chef provides a comprehensive benefits package, including healthcare coverage, 401k match, and paid time off.
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