Head of Marketing
Proxima
Marketing & Communications
New York, NY, USA
Posted on Wednesday, April 10, 2024
Proxima
Proxima is more than just a business to us; it's a vision of transforming the consumer technology landscape and giving B2C businesses the data they need to make informed decisions that drive highly performant actions. We are empowering our customers to achieve their greatest potential with innovative, data-driven solutions.
We are a first-of-its-kind data intelligence solution that leverages artificial intelligence and a proprietary database of over 60 million (and growing) unique shopper personas to enable businesses to achieve greater scale, efficiency, and financial success across their acquisition, retention, and operational strategies. We’re on a mission to help maximize their performance with AI-powered solutions that have traditionally been out of reach for most companies. We believe profitable growth starts with better data.
The Head of Marketing for Proxima will be responsible for leading, developing and implementing demand generation strategies to increase sales and revenue for the organization. The ideal candidate will have experience in creating and implementing campaigns to drive lead generation and customer acquisition, as well as developing and managing content to support our sales team.
This person will collaborate cross functionally with our sales and product team to ensure alignment on marketing initiatives and work closely with the Leadership Team to develop and implement overall business strategy. If you are a curious and resourceful team leader, who wants to create an impact with an incredibly passionate and collaborative team, this role is for you!
What You'll Do
- Create and Execute campaigns to generate leads and nurture them through the sales funnel.
- Be responsible for creating messaging and positioning, developing sales enablement materials, and working with the sales team to ensure successful launch.
- Analyze data and metrics to measure the effectiveness of marketing campaigns and adjust strategies as needed.
- Develop and implement targeted audience building strategies to increase the quality and quantity of high-intent leads for clients.
- Stay up to date on industry trends and emerging technologies to inform marketing strategy.
- Lead and manage a team to execute on initiatives and achieve company goals.
- Use data and analytics to identify key audience segments and create targeted campaigns for each segment.
- Measure the success of audience building campaigns using metrics such as click-through rate, conversion rate and ROI.
What We Need
- 10+ years of proven experience as a Head of Marketing or similar role in a B2B/SaaS company
- Strong understanding of B2B marketing best practices and lead generation strategies
- Excellent communication and project management skills
- Ability to analyze data and use it to inform decisions
- Startup Experience a plus
- Bachelor's degree in Marketing, Business Administration or related field.
Why You'll Love Working Here
We can promise:
- Competitive salary in a fast-growing, close-knit, & motivated team
- Unlimited PTO so you can take the time you need
- Health, dental, and vision insurance for you and your dependents
- Annual membership to OneMedical and Teledoc
- Summer Fridays from July 4th Weekend to Labor Day each year
- 401k program
- 12 weeks Paid Parental Leave benefits
- Commuter pre-tax benefits
- Learning & Development Stipend
- HSA and FSA pre-tax benefits
- Pet-Friendly Office Space in the Heart of Soho
We value diversity and inclusivity. We are an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.