Senior Product Manager (Audiences & Targeting Innovation)
Proxima
Product
New York, NY, USA
Posted on Wednesday, April 10, 2024
Proxima
Proxima is more than just a business to us; it's a vision of transforming the consumer technology landscape and giving B2C businesses the data they need to make informed decisions that drive highly performant actions. We are empowering our customers to achieve their greatest potential with innovative, data-driven solutions.
We are a first-of-its-kind data intelligence solution that leverages artificial intelligence and a proprietary database of over 60 million (and growing) unique shopper personas to enable businesses to achieve greater scale, efficiency, and financial success across their acquisition, retention, and operational strategies. We’re on a mission to help maximize their performance with AI-powered solutions that have traditionally been out of reach for most companies. We believe profitable growth starts with better data.
About The Role
In this role, you will be responsible for leading Proxima’s audience & targeting product efforts. You will work directly with customers and internal stakeholders to identify and refine new innovations for Proxima’s flagship product. In close coordination with data science, as well as the broader product and engineering organization, you will lead the prioritization and execution of our audience & targeting roadmap.
The ideal candidate for this role is a highly organized and detail-oriented individual who takes initiative, is an excellent communicator, and can work effectively in a fast-paced, ever-changing environment. You should have a passion for data-driven decision making, experience with analytics and reporting platforms, be comfortable with AI/ML concepts, and a track record of leading the development of successful products.
If you have the qualifications and experience necessary to be successful in this role, we look forward to hearing from you.
What You'll Do
- Successfully lead all stages of the product lifecycle from concept to delivery:
- Vision/Strategy: You own the strategic vision for our audience & targeting products.
- Innovation & Testing: You own what concepts and innovations are prioritized and pursued and work in partnership with Proxima’s media strategy team to effectively and responsibility test and validate those innovations.
- Product Roadmap: You define and steward the audience & targeting product roadmap, making crisp decisions about what features and innovations move forward to full productization and in what priority order.
- Execution: You drive day-to-day product development from concept through to release. Your product requirements are concise, with clear, measurable success criteria. You are known for your high judgment, negotiation skills, ability to influence, deep understanding of the tech & the science, and ability to lead.
- Technical Skill: You understand the architecture of the systems and technologies behind your products. You are able to influence technical priorities and business strategy through data-driven contributions.
- Communication & collaboration: Your core partners say you are the one who brings it all together and makes it happen. You communicate ideas effectively, both verbally and in writing, to all types of audiences.
What You Need
- 5+ years of experience as a Product Manager leading the delivery of data related products in a cross functional environment.
- 5+ years of experience and knowledge of advertising and marketing solutions leveraged by consumer technology and consumer retail brands, such as Meta/Google/TikTok advertising and email/SMS marketing.
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience managing B2B Saas or technical products and features
- Experience in building and driving adoption of new features and tools
- Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning
- Sharp communication skills and the willingness to present your ideas to technical stakeholders and executives alike
- Bachelor's degree or higher
Preferred Experience
- Experience working directly on an audience targeting solution in the adtech and/or martech space.
- A background in data science or data analytics
- Experience in using analytical tools, such as Tableau or Looker
- Experience with concepts such as system architecture, optimization, system dynamics, system analysis, statistical analysis, reliability analysis, and decision making
- Experience with machine learning to support model automation
Why You'll Love Working Here
We can promise:
- Competitive salary in a fast-growing, close-knit, & motivated team
- Unlimited PTO so you can take the time you need
- Health, dental, and vision insurance for you and your dependents
- Annual membership to OneMedical and Teledoc
- Summer Fridays from July 4th Weekend to Labor Day each year
- 401k program
- 12 weeks Paid Parental Leave benefits
- Commuter pre-tax benefits
- Learning & Development Stipend
- HSA and FSA pre-tax benefits
- Pet-Friendly Office Space in the Heart of Soho
We value diversity and inclusivity. We are an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.