Paid Media Specialist
Proxima
Marketing & Communications
New York, NY, USA
Posted on Tuesday, July 23, 2024
Proxima
Proxima is more than just a business to us; it's a vision of transforming the consumer technology landscape and giving B2C businesses the data they need to make informed decisions that drive highly performant actions. We are empowering our customers to achieve their greatest potential with innovative, data-driven solutions.
We are a first-of-its-kind data intelligence solution that leverages artificial intelligence and a proprietary database of over 60 million (and growing) unique shopper personas to enable businesses to achieve greater scale, efficiency, and financial success across their acquisition, retention, and operational strategies. We’re on a mission to help maximize their performance with AI-powered solutions that have traditionally been out of reach for most companies. We believe profitable growth starts with better data.
About The Role
Our new Paid Social Specialist will unleash the full potential of Proxima's audience impact. They are responsible for driving exceptional performance for our clients, leveraging data to enhance ad account performance, and delivering transformative results. They will serve as the bridge between our data and commercial teams to build, manage, and optimize campaigns for our clients. Come join us in revolutionizing the impact of our solution, continuously testing and innovating to pave the way for success!
What You'll Do
- Build, manage, and optimize campaigns for potential clients on Facebook Ads Manager utilizing our audiences in client ad manager accounts
- Analyze ongoing performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to help retain existing clients and close new business deals
- Manage day-to-day communications on audience performance and tactical Ad Manager optimizations with assigned clients as well as the Sales, Customer Success and Data Teams
- Collaborate with Proxima’s senior growth marketing consultants on delivering optimal performance for assigned clients
- Develop new optimization strategies and tactics with your Media Strategy colleagues to drive better overall performance
- Ability to execute independently on optimizations and Media Plan Strategy
- Client-facing experience with strong skills in data storytelling
- Excel prowess in manipulating raw data into digestible action items
Who You Are
- Performance Marketing experience required
- 2-4 years of paid Facebook advertising experience and driving quantifiable results
- TikTok and Google advertising experience is a strong plus
- Proven ability to manage multiple ad accounts simultaneously
- Deep understanding of advertising and marketing principles, particularly for online audiences, paid media and creative components
- Strong written and verbal communication skills
Why You'll Love Working Here
We can promise:
- Competitive salary in a fast-growing, close-knit, & motivated team
- Unlimited PTO so you can take the time you need
- Health, dental, and vision insurance for you and your dependents
- Annual membership to OneMedical and Teledoc
- Summer Fridays from July 4th Weekend to Labor Day each year
- 401k program
- 12 weeks Paid Parental Leave benefits
- Commuter pre-tax benefits
- Learning & Development Stipend
- HSA and FSA pre-tax benefits
- Pet-Friendly Office Space in the Heart of Soho
We value diversity and inclusivity. We are an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.