Paid Social Strategist (NYC Based)
Proxima
New York, NY, USA
Posted on Sep 26, 2024
Proxima
Proxima is more than just a business to us; it's a vision of transforming the consumer technology landscape and giving B2C businesses the data they need to make informed decisions that drive highly performant actions. We are empowering our customers to achieve their greatest potential with innovative, data-driven solutions.
We are a first-of-its-kind data intelligence solution that leverages artificial intelligence and a proprietary database of over 60 million (and growing) unique shopper personas to enable businesses to achieve greater scale, efficiency, and financial success across their acquisition, retention, and operational strategies. We’re on a mission to help maximize their performance with AI-powered solutions that have traditionally been out of reach for most companies. We believe profitable growth starts with better data.
About the Role
The Paid Media Strategist is responsible for analyzing and optimizing Proxima audience performance across both testing and paying clients. They will serve as the bridge between our data and commercial teams to optimize our client onboarding tests and maximize the impact of our solution on performance in our client’s ad accounts.
Base Salary Range: $90,000 - $110,000 + Bonus
What You'll Do
- Fully responsible for the day to day optimizations in Facebook Ads Manager for campaigns utilizing our audiences in client ad manager accounts - not manage of the entire ad account.
- Manage day to day communications on audience performance and tactical Ad Manager optimizations with assigned clients
- Conduct bi-weekly performance reviews and contract renewal performance reviews with assigned clientsCollaborate with Proxima’s senior growth marketing consultants on delivering optimal performance for assigned clients
- Develop new optimization strategies and tactics with your Media Strategy colleagues to drive better overall performance
- Communicate with the Product and Data Science teams to provide feedback and insight on audience strategies
- Guide the larger Proxima team on best practices and new developments in media buying strategies across all major social platforms our clients use
Who You Are
- 1-2+ years of paid Facebook advertising experience and driving quantifiable results
- At least 1 year of client-facing experience in an agency environment
- TikTok advertising experience a bonus
- Strong understanding of advertising and marketing principles, particularly for online audiences
- Strong written and verbal communication skills
- NYC based
Why You'll Love Working Here
We can promise:
- Competitive salary in a fast-growing, close-knit, & motivated team
- Unlimited PTO so you can take the time you need
- Health, dental, and vision insurance for you and your dependents
- Annual membership to OneMedical and Teledoc
- Summer Fridays from July 4th Weekend to Labor Day each year
- 401k program
- 12 weeks Paid Parental Leave benefits
- Commuter pre-tax benefits
- Learning & Development Stipend
- HSA and FSA pre-tax benefits
- Pet-Friendly Office Space in the Heart of Soho
We value diversity and inclusivity. We are an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.